Hotel Group Rebrands

Oct. 3, 2017, 6:34 a.m.


Tanoa Hotels has unveiled a new brand , as part of efforts to bring the image in line with its growing portfolio and market position.

A statement from the hotel group – the largest from Fiji – noted that the brand refresh would also coincide with the upcoming opening of its Tongan 4-star property, the Tanoa International Dateline Hotel, in Nuku’alofa.

“Our new International Dateline Hotel in Tonga presented us with a chance to review where we have been and where we are going, and to align our brand with our core values and point of difference in the marketplace,” said managing director, Rohit Reddy.

“It’s exciting times ahead for Tanoa Hotels and our refreshed brand has brought us up to date in the modern tourism landscape.”

Founded over 50 years ago, the hotel group says its refreshed brand was designed with the flexibility to brand their distinct properties across various media, particularly in the digital age.

“The majority of hotel and travel bookings are made online, and presenting a consistent brand across all touch points will allow a rich and confidence-inspiring Tanoa Hotel Group user experience.

The new logo and colour palette will roll out across all hotels and marketing resources including signage, staff uniforms, hotel collateral, websites, social media and advertising over the next few months.