The Motibhai Group is marking a further expansion of its Burger King franchise with a fifth outlet in Nakasi.
Burger King Fiji general manager, Akash Narsey confirmed that Rups Investments have built a stand-alone building for the new restaurant at their Rups Bazaar Complex in Nakasi.
Located along the burgeoning Suva-Nausori corridor, the complex ranks amongst the country’s largest retail centres and is already home to major market brands and outlets catering to the Central division’s most populous area.
“Nakasi has always been a location which we were interested in for obvious reasons,” Narsey highlighted.
“It is one of the fastest growing areas in Fiji and opening up in Nakasi is the next logical step for our expansion plans.
“We anticipate a lot of excitement. We have received so many messages and calls asking whether we would be coming to Nakasi. With that excitement, we feel very confident opening up at the Rups Nakasi complex.”
With the base building constructed by Rups, Burger King have undertaken the restaurant’s fit outs. The popular restaurant giants anticipate this financial undertaking to be a little under $1 million.
Its other outlets around the country have done well, with its first capital city outlet opened in Suva’s CBD in late 2017 and another one on the way.
“We have grown very rapidly in the last two years with four restaurants now in operation. Nakasi will be our 5th restaurant while we are also planning on opening up one more in Suva before the middle of the year.
“We have plans to open a few more depending on location availability as we have confidence in the business and look to grow and provide world class food and service to our valued guests.”
The Motibhai Group opened its first Burger King outlet at Nadi International Airport’s departure lounge in 2015.
Towards the end of 2014, the Group entered into a master franchise agreement with the global hamburger chain and attained exclusive rights to develop the brand’s restaurants in Fiji.
The Motibhai Group is also nearing completion of a warehouse and cold-storage facilities for Burger King at its business park along the Queens Rd of Legalega in Nadi. The $30 million business park will be a centralized distribution point for the group in the Western division.
These are part of the development’s second phase, with its third phase entailing the construction of a new office complex adjacent to the distribution centre.
Group executive director, Bhupendra Patel earlier noted that the office complex should be ready by the end of this year, and that the whole project sets a platform for the Motibhai Group to strategically position itself for all its diverse business operations, as well as future expansions.